JO’s
Property Management
JO’s Insights

Intelligence for the serious property investor.

Market analysis, regulatory updates, investment strategies, and performance data — published for property investors who make decisions based on facts, not intuition.

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Regulation

The 90-Day Rule in 2025: what London landlords need to know

The short-term let rules in London are tightening. Here is what changed, what stayed the same, and how to maximise revenue within the legal window.

12 Jun 20257 min read
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Revenue

How dynamic pricing added £18,000 to one Edinburgh property

A case study in algorithmic pricing: how adjusting nightly rates around local demand signals added six figures to a Georgian townhouse in twelve months.

28 May 20255 min read
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Strategy

The 7 metrics every STR investor should track monthly

Revenue is the obvious number. But the investors who consistently outperform track six others too, and act on all seven with the same discipline.

14 May 20256 min read
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Markets

Best UK cities for STR investment in 2025, ranked by yield

We analysed occupancy data, nightly rate benchmarks, and regulatory risk across 24 cities. Here is where the real opportunity lies right now.

2 May 20259 min read
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Optimisation

Photography ROI: why £800 in photos can add £12,000 in annual revenue

The single highest-return investment in short-term rental performance is not pricing or SEO. It is professional photography. The data is unambiguous.

18 Apr 20254 min read
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Strategy

Serviced accommodation vs Airbnb: which model is right for your property?

The distinction matters more than most investors realise. The right model depends on your location, property type, and risk appetite. Here is how to decide.

5 Apr 20258 min read